What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions...

Alternative Eigenkapitalquellen gefunden. Wenig Eigenkapital oder eine ungeregelte Nachfolge verschließen oft die Tür zum klassischen Bankkredit. Der Ausweg: die Aufnahme eines institutionellen Finanzinvestors. Welche Entwicklungschancen bieten sich mittelständischen Unternehmen? Was erwartet...

"Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom...

"This book is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era"--