"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and … reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of … contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of …

Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V … body image / Megan Hurst, Helga Dittmar, Emma Halliwell & Phillippa C. Diedrichs -- Psychology of healthy eating / Lara … & Carolyn Yoon -- Products, branding preferences & sustainability -- Sustainability and consumer psychology / Eda Gurel …