Name, Logo, Claim, Farbe, Schrift, Bildwelt, Sound und Sprache sorgen für die Wiederkennung einer Marke im Markt. Aber gelten die Codes auch in der digitalen Welt? Wie gelingt es einer Marke, sich der medienspezifischen Ästhetik von Facebook, Instagram, Pinterest und Snapchat anzupassen? Was...

Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between producers and consumers. This unique...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- About the Contributors -- PART I: What's Digital? -- 1 Living in a Digital Society -- 2 Digital Nomadism as Temporal Privilege -- 3 How Digitalization Blurs Boundaries, Makes Things...