The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case...

"This book addresses research issues by investigating into foundations, technologies, and applications of intelligent business analytics, offering theoretical foundations, technologies, methodologies, and applications of intelligent business analytics in an integrated way"--

Big Data in Governance in India: Case Studies / Mukesh Choubisa -- Design and Analysis of Reconfigurable Computing ofSoC for IoT Applications / Ipseeta Nanda and Nibedita Adikari -- A Review of Different Data Mining Techniques Used inBig Data Applications / Chandrakanta Mahanty, Devpriya Panda,...