"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

"This book addresses research issues by investigating into foundations, technologies, and applications of intelligent business analytics, offering theoretical foundations, technologies, methodologies, and applications of intelligent business analytics in an integrated way"--

Big Data in Governance in India: Case Studies / Mukesh Choubisa -- Design and Analysis of Reconfigurable Computing ofSoC for IoT Applications / Ipseeta Nanda and Nibedita Adikari -- A Review of Different Data Mining Techniques Used inBig Data Applications / Chandrakanta Mahanty, Devpriya Panda,...