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Handbook of research on promotional strategies and consumer influence in the service sector
Panwar, Upendra Singh (ed.); Kumar, Raj (ed.);  … - 2016
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Persistent link: https://www.econbiz.de/10011472393
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Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner (ed.); Ammann, Paul (contributor) - 2007 - 2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003410957
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Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner (contributor); Ammann, Paul (contributor) - 2007 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
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Handbuch Zielgruppenmanagement
Duttenhöfer, Stephan (ed.) - 2009
Persistent link: https://www.econbiz.de/10003798673
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2002 - 2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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Handbook of niche marketing : principles and practice
Dalgic, Tevfik (contributor) - 2006
Persistent link: https://www.econbiz.de/10002632287
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Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2000
Persistent link: https://www.econbiz.de/10001430313
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Handbook of research on development and religion
Clarke, Matthew (ed.) - 2013
poverty and assisting those with less. This handbook highlights the value of incorporating religion into development studies …
Persistent link: https://www.econbiz.de/10010189657