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create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to … concepts, theories, and analytical approaches for detecting changes in consumer behavior in the Metaverse. It offers … behavior shifts in the Metaverse and help organizations make better decisions. This book will be an interdisciplinary project …
Persistent link: https://www.econbiz.de/10013462585
Contents: 1. An Introduction: Mapping the field(s) of sustainable innovation / Frank Boons and Andrew McMeekin -- Part I: Visions of sustainable innovation -- 2. How does innovation sustain 'sustainable innovation'? / Benoît Godin and Gérald Gaglio -- 3. Innovation in the circular and the...
Persistent link: https://www.econbiz.de/10012294436
Persistent link: https://www.econbiz.de/10012064966
"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...
Persistent link: https://www.econbiz.de/10012015821