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Cause-related marketing : effects and moderators
Pellar, Carina - 2011
Persistent link: https://www.econbiz.de/10008937638
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Strategic equity partnerships in professional football : evidence on stakeholder attitudes for the case of the German Bundesliga
Duffner, Tobias - 2020
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating...
Persistent link: https://www.econbiz.de/10012250822
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Essays in applied behavioral economics
Trier Damgaard, Mette - 2016
Persistent link: https://www.econbiz.de/10011527290
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Social cues as digital nudges in information systems usage contexts
Adam, Martin - 2019
Persistent link: https://www.econbiz.de/10012104958
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Essays on antibiotics use : nudges, preferences & welfare benefits
Östervall, Linnea Wickström - 2014
Persistent link: https://www.econbiz.de/10010520119
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Three essays on using nudges in business firms
Plonquet, Matthieu - 2019
Persistent link: https://www.econbiz.de/10012202721
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Essays on behavioral economics : nudges, food consumption and procedural fairness
Kurz, Verena - 2017
Persistent link: https://www.econbiz.de/10011808590