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Blue ocean strategy : how to c...
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W. Chan Kim and Renée Mauborgne dispel blue ocean myths
Randall, Robert M.
;
Kim, W. Chan
;
Mauborgne, Renée
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
2
,
pp. 11-14
Persistent link: https://www.econbiz.de/10011300063
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