As information and communication technology developed, online sphere connected with Internet network appeared. That is, many elements of the existing offline sphere have moved to online without time and space restrictions. For example, various activities ranging from simple communication with...

The purpose of this research is to reveal why, after introducing a new research methodology of radio ratings, the audience for a lot of stations has even doubled and the number of total radio listeners in Latvia has significantly increased. To conduct the research, regular listeners’ research...