Underestimated radio in the Latvian market
Year of publication: |
2020
|
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Authors: | Šalkovska, Jelena ; Batraga, Anda ; Rukers, Ilgvars |
Published in: |
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences. - Cham, Switzerland : Springer, ISBN 978-3-030-52296-4. - 2020, p. 245-258
|
Subject: | Brand | Media strategy | Radio | Rating research methods | Lettland | Latvia | Markenführung | Brand management | Rundfunk | Broadcast |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-030-52294-0_16 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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