We analyze the effects of consumers' limited attention on welfare in a model of horizontal product differentiation. We present a novel approach of modeling limited attention: an attention radius. Each consumer only notices goods that are within her attention radius, i.e., goods that are...

The assortment of winesproduced in Moldova iscurrently dominated by cosmopolitan varieties, mainly of the French. Global wine market study hasshownthat consumers are more attracted to wine-surprise, unknown. In this context many countrie shave resorted to valorisation of indigenous varieties and...