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I nuovi equilibri competitivi tra le marche negli assortimenti commerciali

Fornari, Daniele; Grandi, Sebastiano; Fornari, Edoardo; … - In: Sviluppo, sostenibilità e competitività delle aziende …, (pp. 249-267). 2017

Persistent link: https://www.econbiz.de/10011780395

What drives store brand purchases during crisis periods? : evidence from panel data in four product categories

Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319

Persistent link: https://www.econbiz.de/10011515880

Defensive strategy against a private label : building brand premium for retailer cooperation

Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339

Persistent link: https://www.econbiz.de/10011629447

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Buying private label in durables : gender and other psychological variables

Miquel, María-José; Caplliure, Eva-María; Pérez, Carmen - In: Journal of retailing and consumer services 34 (2017), pp. 349-357

Persistent link: https://www.econbiz.de/10011629449

Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name

Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368

Persistent link: https://www.econbiz.de/10011629450

Scenarios of developing private brands for food products

Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015

Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...

Persistent link: https://www.econbiz.de/10011457408

Status consumption: both an antecedent and a moderator of private label brand proneness

Gendel-Guterman, Hanna; Levy, Shalom - In: Advances in National Brand and Private Label Marketing …, (pp. 3-10). 2018

Persistent link: https://www.econbiz.de/10013276090

Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work

Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018

Persistent link: https://www.econbiz.de/10013276091

Consumer attitudes during periods of economic downturn : embodying responsible behaviors

Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018

Persistent link: https://www.econbiz.de/10013276092