Status consumption: both an antecedent and a moderator of private label brand proneness
Hanna Gendel-Guterman and Shalom Levy
| Year of publication: |
2018
|
|---|---|
| Authors: | Gendel-Guterman, Hanna ; Levy, Shalom |
| Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 3-10
|
| Subject: | PLB proneness | Status consumption | PLB quality | PLB value for money | Familiarity | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Sozialer Status | Social status | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-92084-9_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013276090