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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique; Magnac, Thierry; Veruete-McKay, Leticia - In: New business and regulatory strategies in the postal sector, (pp. 207-217). 2018
Persistent link: https://www.econbiz.de/10012034402
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Life insurance advertisements : irrational emotional appeal
Malik, Chirag; Giri, Ravi - In: Reinventing management strategies : the design for …, (pp. 129-136). 2014
Persistent link: https://www.econbiz.de/10010437277
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Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K. - In: Dialogmarketing Perspektiven 2022/2023 : Tagungsband …, (pp. 157-178). 2023
Persistent link: https://www.econbiz.de/10014307648
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese economic and foreign trade studies 6 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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The impact of inference generation on belief formation
Lee, Dong Hwan - In: Journal of business research : JBR 67 (2014) 10, pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153