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Markenführung
123
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121
Consumer behaviour
67
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53
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53
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51
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1,465
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Layton, Roger A.
4
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2
Braun, Erik
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Davidenko, Lyudmila M.
2
Dens, Nathalie
2
Dinu Vasiliu, Codrin <PhD>
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D’Arco, Mario
2
Karray, Salma
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Kaswengi, Joseph
2
Marino, Vittoria
2
Markovič, Peter
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2
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2
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2
Shyle, Irma
2
Smit, Edith G.
2
Squillante, Fabio
2
Steinmann, Sascha
2
Theisinger, Thorsten
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Zenker, Sebastian
2
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1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
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1
Akturan, Ulun
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Aro, Mari
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Arsena, Ashley
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Ashoori, Minoo Talebi
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Askenasy, Jean Jacques
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of marketing management : MM
7
Journal of business research : JBR
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
5
The journal of brand management : an international journal
5
Australasian marketing journal
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
4
Designing and communicating experience
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
2
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
International studies of management and organization
2
Journal of retailing and consumer services
2
New business and regulatory strategies in the postal sector
2
Scientific Annals of Economics and Business
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 10th edition
1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Geld! Welches Geld? : Geld als Denkform
1
Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 1
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
From selves to systems : on the intrapersonal and intraneural dynamics of decision making
Grayot, James
- In:
Journal of economic methodology
26
(
2019
)
3
,
pp. 208-227
Persistent link: https://www.econbiz.de/10012203764
Saved in:
3
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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4
Homo economicus : the economic system of the brain
Askenasy, Jean Jacques
-
2021
Persistent link: https://www.econbiz.de/10013254399
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5
Georg Simmel's theory of money and its relevance for current neuroeconomics and psychology
Herrmann-Pillath, Carsten
- In:
Geld! Welches Geld? : Geld als Denkform
,
(pp. 201-224)
.
2016
Persistent link: https://www.econbiz.de/10011644382
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6
The irrationality of payment behaviour
Horst, Frank van der
;
Matthijsen, Ester
- In:
The usage, costs and benefits of cash - revisited : …
,
(pp. 263-329)
.
2014
Persistent link: https://www.econbiz.de/10011603828
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7
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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8
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
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9
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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10
Marketing thought follows the circle of consumption
Polsa, Pia
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 252-253
Persistent link: https://www.econbiz.de/10011596823
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