Narrow search
Showing 1 - 10 of 665
Cover Image
Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Economics edition / … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Cover Image
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia; Swasy, John L.; Russell, Dale … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Cover Image
The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023
project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …
Persistent link: https://www.econbiz.de/10014547032
Cover Image
Analysis hybrid model : an influencing marketing 3.0 to purchasing on post graduate program institutions in Jakarta
Susilo, Wilhelmus Hary; Suryaty, Lili - In: International journal of economics and financial issues … 5 (2015) 1, pp. 165-171
Persistent link: https://www.econbiz.de/10011661324
Cover Image
Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung
Popp, Bastian - In: Aktuelle Beiträge zur Dienstleistungsforschung : [im …, (pp. 151-169). 2013
Persistent link: https://www.econbiz.de/10010462326
Cover Image
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana; Popescu, Ioana-Cecilia; Henson, Martin - In: Reshaping Power Dynamics Between Sustainable Growth and …, (pp. 35-47). 2024
Persistent link: https://www.econbiz.de/10014555814
Cover Image
Dialog Excellence : Erfolgswirkungen und -determinanten des Dialogmarketing
Mann, Andreas - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 1-29). 2019
Persistent link: https://www.econbiz.de/10011999944
Cover Image
Zur zielgrößenabhängigen Bestimmung der (Erfolgs-)Faktoren im Targeting
Lindenbeck, Benedikt - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 165-189). 2019
Persistent link: https://www.econbiz.de/10011999960
Cover Image
Methoden des kundenzentrierten Innovationsmanagements als Basis der personalisierten Produkt-/Servicegestaltung
Schoblik, Johanna; Kölmel, Bernhard; Bulander, Rebecca; … - In: Dialogmarketing Perspektiven 2019/2020 : Tagungsband …, (pp. 1-19). 2020
Persistent link: https://www.econbiz.de/10012172244
Cover Image
Der Einsatz der Blockchain-Technologie im (Dialog-)Marketing : im Spannungsfeld von Game-Changing-Potenzialen und Akzeptanzproblemen
Mann, Andreas; Knauer, Florian Oliver - In: Dialogmarketing Perspektiven 2019/2020 : Tagungsband …, (pp. 85-118). 2020
Persistent link: https://www.econbiz.de/10012172322