Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung
Year of publication: |
2013
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Authors: | Popp, Bastian |
Published in: |
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-00252-7. - 2013, p. 151-169
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Subject: | Marketing | Konsumentenverhalten | Consumer behaviour |
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