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Fundraising design : key issues, unifying framework, and open puzzles
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10012417691
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