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Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university

Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese economic and foreign trade studies 6 (2013) 1, pp. 4-18

Persistent link: https://www.econbiz.de/10010347089

How do 3-dimensional images promote products on the Internet?

Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170

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Fixed-offer group buying schemes - a sustainable business model?

Köpp, Sebastian; Mukhachou, Aliaksei; Schwaninger, Markus - In: Modellbasiertes Management : Konferenz für …, (pp. 67-87). 2014

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Modeling brand advertising with heterogeneous consumer response : channel implications

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Fascination neon signs

Haslwanter, Christina - In: Conference proceedings trends in business communication 2016, (pp. 133-139). 2017

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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials

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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120

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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor

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