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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa - In: Advances in National Brand and Private Label Marketing …, (pp. 70-79). 2023
Persistent link: https://www.econbiz.de/10014289840
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica; Veloso, Mónica; Quinones, Myriam - In: Advances in National Brand and Private Label Marketing …, (pp. 134-141). 2023
Persistent link: https://www.econbiz.de/10014289852
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FinTech and the customer experience : how to embrace change in macedonian banking industry?
Hristova, Snezhana; Stevčevska-Srbinoska, Dušica; … - In: AICEI proceedings 17 (2022), pp. 208-216
Over the last decade, modern, disruptive innovation and FinTech services have been developing rapidly and are becoming widely used in the banking industry, thereby transforming financial services for customers with both positive and negative implications. Our paper contributes to identifying the...
Persistent link: https://www.econbiz.de/10014229915
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Online booking versus personalised service in the context of a sports retailer : a qualitative approach to Golf courses
Martín García, María del Mar; Ruiz-Real, José Luis; … - In: Advances in National Brand and Private Label Marketing …, (pp. 127-133). 2023
Persistent link: https://www.econbiz.de/10014289850