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products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has … been spreading all over the world. Network communities formed by social media are one of key factors of innovation achieved … by collaborating with consumer innovators, which is referred to as consumer collaborative innovation. This paper studies …
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This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …
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We combine spatial and monopolistic competition to study market interactions between downtown retailers and an outlying shopping mall. Consumers shop at either marketplace or at both, and buy each variety in volume. The market solution stems from the interplay between the market expansion...
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Not in the Shopping Cart -On the experiential aspects of retail shopping centers It is not hard to imagine that consumers value not only what they have bought in a store and can take home with them, but also the experience that was entailed in the actual purchase. The aim of the study is to...
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