Conceptualizing and measuring consumer perceptions of retailer innovativeness in Taiwan
Year of publication: |
2015
|
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Authors: | Lin, Chen-yu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 33-41
|
Subject: | Perceived retailer innovativeness | Retail innovation | Mixed-method | Scale development | Innovation | Taiwan | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Innovationsmanagement | Innovation management |
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