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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption

Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

Persistent link: https://www.econbiz.de/10014547032

The development of the employer brand in the labour market

Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492

Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...

Persistent link: https://www.econbiz.de/10012227603

Spatial competition and transport infrastructure : the case of Moscow office rental market

Ignatenko, Anna; Michajlova, Tatjana - 2015 - (Preliminary and incomplete)

This paper studies the geography of competition on Moscow commercial real estate market. We estimate the elasticity of office rental price to the prices of competing objects as a function of the geographical distance. We found that office real estate market in Moscow, although saturated, is...

Persistent link: https://www.econbiz.de/10011478332

Impact of political marketing in digital environment on voters with regard to their age

Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020

Persistent link: https://www.econbiz.de/10012601622

Smarketing - integration of sales and marketing

Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020

Persistent link: https://www.econbiz.de/10012601633

The place marketing concept of rural towns in Northern Sweden : what ist the unique selling point? : a paper prepared for the 53rd European Congress of Regional Science Internation...

Rauhut Kompaniets, Olga; Rauhut, Daniel - 2013

The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns … increased the importance of being unique. Most of studies on place marketing however focus on the unique selling points and … brands of countries, the capitals and the big cities, while rural towns need more marketing attention due to overcoming the …

Persistent link: https://www.econbiz.de/10011616643

Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses

Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016

marketing solutions, the development itself happened rather through actions defined by an intuitive nature. Within the rural …

Persistent link: https://www.econbiz.de/10011590366

Short food supply chains as a meachanism for sustainable development

Tanasă, Lucian; Dinu Vasiliu, Codrin <PhD>; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 316-324). 2016

At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector...

Persistent link: https://www.econbiz.de/10011591340

Market research concerning the consumption of fish and fishery products

Marin, Ancuţa - In: Agrarian economy and rural development : realities and …, (pp. 201-207). 2019

In order to be healthy, people need essential amino acids, carbohydrates, essential fatty acids and not less than 28 vitamins and minerals. The fish is a healthy protein source with a special nutritional value, rich in essential nutrients: proteins, amino acids, vitamins A, B6, B12, D, and...

Persistent link: https://www.econbiz.de/10012213462

Tourists' recommendations : WOM becomes digital

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...

Persistent link: https://www.econbiz.de/10012221814