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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials

Russell, Cristel Antonia; Swasy, John L.; Russell, Dale … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 82-106

Persistent link: https://www.econbiz.de/10011687890

Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

Persistent link: https://www.econbiz.de/10011488363

Fascination neon signs

Haslwanter, Christina - In: Conference proceedings trends in business communication 2016, (pp. 133-139). 2017

Persistent link: https://www.econbiz.de/10011620181

How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements

Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120

Persistent link: https://www.econbiz.de/10011687898

Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor

Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

Persistent link: https://www.econbiz.de/10011687912

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs

Hüttl-Maack, Verena; Gatter, M. Shirin - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 705-723

Persistent link: https://www.econbiz.de/10011799702

Transferring game attitudes to the brand : persuasion from age 6 to 14

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Persistent link: https://www.econbiz.de/10011799705

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