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Examining the relationships among service features, customer loyalty and switching barriers in the Greek banking sector
Koutsothanassi, Eleni; Bouranta, Nancy; Psomas, Evangelos - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 425-440
Persistent link: https://www.econbiz.de/10011772150
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Competitiveness through consumer loyalty : the influence of switching costs
Martinović, Marija - In: New business models and institutional entrepreneurs : …, (pp. 177-191). 2018
consumer loyalty in bank sector. Another aim is to investigate the influence of switching costs on the relationship between the … relationship between quality, satisfaction and corporate image more for internet users of bank services. …
Persistent link: https://www.econbiz.de/10011941307
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How to grow a brand : retain or acquire customers?
Riebe, Erica; Wright, Malcolm; Stern, Philip; Sharp, Byron - In: Journal of business research : JBR 67 (2014) 5, pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
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Online vs offline banking
Papadopoulou, Zoe; Valsamidis, Stavros; Petasakis, Ioannis - In: The changing financial landscape : financial …, (pp. 219-235). 2021
analysis by collecting quantitative data through structured questionnaires from 200 bank customers. The overall evaluation …
Persistent link: https://www.econbiz.de/10012805662
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A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja; Krishnan, Namitha - In: Repositioning business : a strategic response to …, (pp. 86-102). 2022
Persistent link: https://www.econbiz.de/10013183890
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FinTech and the customer experience : how to embrace change in macedonian banking industry?
Hristova, Snezhana; Stevčevska-Srbinoska, Dušica; … - In: AICEI proceedings 17 (2022), pp. 208-216
Over the last decade, modern, disruptive innovation and FinTech services have been developing rapidly and are becoming widely used in the banking industry, thereby transforming financial services for customers with both positive and negative implications. Our paper contributes to identifying the...
Persistent link: https://www.econbiz.de/10014229915
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Customer Loyalty on Internet Protocol Television (IPTV) in Thailand
Srinuan, Chalita; Srinuan, Pratompong - 2015
This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...
Persistent link: https://www.econbiz.de/10011526290
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132