Examining the relationships among service features, customer loyalty and switching barriers in the Greek banking sector
Year of publication: |
2017
|
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Authors: | Koutsothanassi, Eleni ; Bouranta, Nancy ; Psomas, Evangelos |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 9.2017, 3/4, p. 425-440
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Subject: | Greece | Customer loyalty | Switching barriers | Banking sector | Neuroticism | Service features | Griechenland | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Bank | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1108/IJQSS-02-2017-0013 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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