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a theoretical framework of word-of-mouth (WOM) and electronic word-of-mouth (eWOM) showing that electronic word …
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Since the start of tourism as rewarding and massive activity in the mid-nineteenth century, the traditional urban systems of the Spanish coast have been transformed to satisfy an increasingly changeable and demanding typology of tourist. Among the different models of urban development that have...
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The relatively short social and economic history of the urban Gulf has undergone radical evolutions over recent years. Cities in the Gulf have advanced on investing in holistic urban planning and branding strategies. The majority of these investments were not merely intent on supplying various...
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processes of choosing then electronic word-of-mouth (e-WOM) communication appears, while specific marketing messages are being …
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