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Strategisches Marketing : ein...
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Marketingmanagement
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Meffert, Heribert
13
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6
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4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
Allen, Juliann
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
42
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16
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6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Springer Fachmedien Wiesbaden
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
3
Gesellschaft zur Erforschung des Markenwesens
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Institut für Marketing <Münster, Westfalen>
2
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
University of Michigan / Center for Japanese Studies
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <17, 1991, Augsburg>
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Automobilwirtschaftliches Symposium <1, 1993, Bamberg>
1
Automotive Conference on Marketing Challenges for the 1990s: Opportunities, Risks, Responsibilities <1990, Paris>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Marketing theory and applications
7
Proceedings series / American Marketing Association
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
5
AMA educators' proceedings
4
Research
4
Series / American Marketing Association
4
Springer Proceedings in Business and Economics
4
Advances in advertising research
3
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
3
Developments in marketing science: proceedings of the Academy of Marketing Science
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Michigan papers in Japanese studies
3
SpringerLink / Bücher
3
VDI-Berichte
3
Conference Board report
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
ESOMAR publication series
2
European Advertising Academy
2
Journal of marketing management : MM
2
Schriften des Vereins für Socialpolitik : SVS
2
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
2
2008 AMA educators' proceedings
1
A Ronald Press Publication
1
AMA educators proceedings
1
AMA proceedings series
1
Advances in international management
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Arbeitspapiere / Institut für Marketing, European Business School
1
Arbeitstagung / Forum Bürowirtschaft, BBW
1
Bericht der GfK-Tagung : vom ...
1
Educators' conference proceedings
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European Advertising Academy / Research
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Gabler Research
1
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ECONIS (ZBW)
213
USB Cologne (EcoSocSci)
12
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The Japanese competition : phase 2 [proceedings of the Sixth U.S.-Japan Automotive Industry Conference]
Arnesen, Peter Judd
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000507067
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2
Europäischer Binnenmarkt : neue Rahmenbedingungen für die Automobilindustrie ; 1. Symposium 14. Dezember 1988 ; Vorträge, Zusammenfassung der Diskussionen, Daten zum EG-Automobilma...
1989
Persistent link: https://www.econbiz.de/10000125877
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3
Strukturpolitische Probleme der Automobil-Industrie unter dem Aspekt des Wettbewerbs
Röper, Burkhardt
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000085939
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4
Driving continentally : national policies and the North American auto industry
Molot, Maureen Appel
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000876321
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5
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
Bauer, Hans H.
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000937439
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6
International Automotive Marketing Conference : Geneva (Switzerland), 3rd-4th March 1992
Wade, Philip
(
contributor
)
-
International Automotive Marketing Conference <1992, Genf>
-
1992
Persistent link: https://www.econbiz.de/10000847125
Saved in:
7
Automotive Conference on Marketing Challenges for the 1990s: Opportunities, Risks, Responsibilities : Paris (France), 1st - 2nd October 1990
1990
Persistent link: https://www.econbiz.de/10000832919
Saved in:
8
Is there enough business to go around? : overcapacity in the auto industry
Arnesen, Peter Judd
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000738530
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9
Umkämpfte Automärkte - Anpassungsstrategien der Kfz-Zulieferer : eine Dokumentation zum Unternehmerforum anläßlich der Hannover-Messe 1989 am 11. April in Hannover, gemeinsam veran...
1989
Persistent link: https://www.econbiz.de/10000774742
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10
International Automotive Marketing Conference : Geneva (Switzerland), 7th - 9th March 1994
1994
Persistent link: https://www.econbiz.de/10000886901
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