Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managementtheoretische Betrach...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
41
Brand
33
Deutschland
26
Brand management
25
Markenführung
25
Germany
22
Markenpolitik
18
B-to-B-Marketing
13
Business-to-business marketing
13
Consumer behaviour
10
Konsumentenverhalten
10
Markenimage
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
6
Theorie
6
Theory
6
Beziehungsmarketing
4
Relationship marketing
4
Welt
4
World
4
EU countries
3
EU-Staaten
3
Einzelhandel
3
Erfolgsfaktor
3
Handelsmarke
3
International marketing
3
Internationales Marketing
3
Italien
3
Italy
3
Lieferantenmanagement
3
Marktforschung
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Store brand
3
Success factor
3
Supplier relationship management
3
Vereinigte Staaten
3
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Book / Working Paper
56
Article
1
Type of publication (narrower categories)
All
Konferenzschrift
Article in journal
6,958
Aufsatz in Zeitschrift
6,958
Aufsatz im Buch
1,342
Book section
1,342
Hochschulschrift
812
Graue Literatur
687
Non-commercial literature
687
Thesis
623
Working Paper
486
Arbeitspapier
463
Collection of articles of several authors
251
Sammelwerk
251
Case study
206
Fallstudie
206
Bibliografie enthalten
170
Bibliography included
170
Aufsatzsammlung
142
Dissertation u.a. Prüfungsschriften
81
Conference paper
78
Konferenzbeitrag
78
Reprint
75
Lehrbuch
71
Textbook
57
Ratgeber
44
Guidebook
38
Conference proceedings
33
Handbook
29
Handbuch
29
Collection of articles written by one author
26
Sammlung
26
Article
21
Amtsdruckschrift
19
Government document
19
Festschrift
16
Systematic review
13
Übersichtsarbeit
13
Fallstudiensammlung
12
Company information
11
Firmeninformation
11
more ...
less ...
Language
All
German
36
English
24
Italian
3
French
1
Author
All
Baumgarth, Carsten
7
Lips, Peter
7
Meffert, Heribert
4
Schmidt, Holger J.
4
Boltz, Dirk-Mario
2
Buvaneswari, P. S.
2
Disch, Wolfgang K. A.
2
Fließ, Sabine
2
Gázquez-Abad, Juan Carlos
2
Jacob, Frank
2
Kleinaltenkamp, Michael
2
Martínez-López, Francisco J.
2
Mayerhofer, Wolfgang
2
Shanthi, R.
2
Suganya, M. P.
2
Albers, S.
1
Albers, Sönke
1
Allen, G. C.
1
Backhaus, Klaus
1
Brown, James
1
Bruhn, Manfred
1
Buchinger, Uschi Anna
1
Cernicchiaro, Sabrina
1
Chernev, Alexander
1
Davis, Harry L.
1
Diller, Hermann
1
Ferrell, Odies C.
1
Gaisch, Martina
1
Giacomini, Corrado
1
Gore, Tim
1
Greven, Gunther
1
Hofstadler, Hannes
1
Höhne, Steffen
1
Iglesias, Oriol
1
Ingarao, Aurore
1
Kaswengi, Joseph
1
Kremer, Ludger
1
Krishnan, Omkumar
1
Leuthesser, Lance
1
Lim, Ming
1
more ...
less ...
Institution
All
Gesellschaft zur Erforschung des Markenwesens
8
Springer Fachmedien Wiesbaden
3
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Markendialog <8, 2004, Frankfurt, Main>
2
University of Madras / Department of Commerce
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Committee on Continuing Professional Education
1
Cross Cultural Business Conference <2014, Steyr>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft zur Erforschung des Marktwesens e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
IMP Group
1
Institut für Marketing <Münster, Westfalen>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <17., 2013, Berlin>
1
Markendialog <3, 1999, Frankfurt, Main>
1
Markendialog <6, 2002, Frankfurt, Main>
1
Markendialog <9, 2005, Frankfurt, Main>
1
Münchener Marketing-Symposium <26, 2000, München>
1
Münsteraner Führungsgespräch <4, 1982, Münster (Westf)>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
National Committee for Support of the Public Schools / National Conference <Washington)>
1
more ...
less ...
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Research
3
Springer eBook Collection
3
SpringerLink / Bücher
3
I georgofili / Quaderni
2
Springer Proceedings in Business and Economics
2
VDI-Berichte
2
A Ronald Press Publication
1
ALI ABA course of study / Materials
1
Bericht der GfK-Tagung : vom ...
1
Economia / Richerche
1
Gabler Edition Wissenschaft
1
Gabler Research / Werbe- und Markenforschung
1
Gabler research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Macmillan advanced research series
1
Marketingforschung aktuell
1
Quaderni sulla qualità
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe der Stiftung Im Grüene
1
Springer Gabler Research
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
The report of the ... national conference of the National Committee for Support of the Public Schools
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
more ...
less ...
Source
All
ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
2
Innovation in the business ; Volume 1
Shanthi, R.
(
ed.
);
Buvaneswari, P. S.
(
ed.
); …
-
International Conference on Innovative Trends in …
-
2016
Persistent link: https://www.econbiz.de/10011703406
Saved in:
3
Innovation in the business ; Volume 2
Shanthi, R.
(
ed.
);
Buvaneswari, P. S.
(
ed.
); …
-
International Conference on Innovative Trends in …
-
2016
Persistent link: https://www.econbiz.de/10011703408
Saved in:
4
Towards a typology for B2B application platforms
Buchinger, Uschi Anna
;
Spek, Sander
;
Ranaivoson, Heritiana
-
2014
Persistent link: https://www.econbiz.de/10010395308
Saved in:
5
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001513329
Saved in:
6
Special issue: IMP 2011 : the impact of globalization on networks
Paliwoda, Stanley J.
(
contributor
)
-
IMP Group
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 725-848
Persistent link: https://www.econbiz.de/10009656266
Saved in:
7
Proceedings: Cross-Cultural Business Conference 2014 : May 14, [2014 Univ. of Applied Sciences Upper Austria, School of Management, Steyr]
Überwimmer, Margarethe
(
ed.
);
Wiesinger, Sophie
(
ed.
); …
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010365683
Saved in:
8
B2B-Marktplätze : wo liegt der strategische und operative Nutzen? ; Ergebnisse 12. Unilever-Bestfoods-TrendForum
Töpfer, Armin
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003182785
Saved in:
9
Innovatives Industriegütermarketing
Diller, Hermann
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003667869
Saved in:
10
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
