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This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...
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This work analyzes the post-purchase behavior of mobile phone users once they have experienced a service failure. Taking into account the existing literature on Consumer Complaint Behavior (CCB), a survey for 4249 individuals in Spain is used for specifying econometric equations explaining the...
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Service organizations provide an environment for solving tasks given by customers. The performance of the organization is dependent on many factors including organizational structure, incentive structure and communication of knowledge within the organization. The manager assigns tasks to be...
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