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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
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2011
Persistent link: https://www.econbiz.de/10009262056
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Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
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2012
Persistent link: https://www.econbiz.de/10009533687
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