- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced...

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...