This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...

1. Introduction: People, tensions and impact in university interactions -- 2. PhDs with industry partners – assessing collaboration and topic distribution using a text mining methodology -- 3. The heterogeneous impact of academic patent characteristics on firms’ economic performance -- 4....