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(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18...

Alemann, Ulrich von (ed.) - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003993159

Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being

Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170

Persistent link: https://www.econbiz.de/10009756093

Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit

Schrader, Ulf (ed.); Muster, Viola (ed.) - 2014

Persistent link: https://www.econbiz.de/10010480254

Choice architecture in democracies : exploring the legitimacy of nudging

Kemmerer, Alexandra (ed.); Möllers, Christoph (ed.); … - Verfassungsblog Conference "Choice Architecture in …; … - 2016 - 1. edition

"Choice architecture is everywhere. Nudging has become fashionable. The EU and some member states, including Germany, explore the possibilities of informing their regulatory policies with behavioural insights. This book provides [an]...overview of a rapidly evolving field, reflecting on...