Social marketing meets interactive media : lossons for the advertising community
Year of publication: |
2011
|
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Authors: | Hill, Ronald Paul ; Moran, Nora |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 5, p. 815-838
|
Subject: | Social Marketing | Social marketing | Interaktive Medien | Interactive media | Lernpsychologie | Learning psychology | Geschichte | History |
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