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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880695
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880704
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus (contributor); Meffert, Heribert (honouree) - 2008
Persistent link: https://www.econbiz.de/10003737651
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Global issues of business : selected papers from the 1st International Conference on Business on 26 - 29 June 2003
Papanikos, Grēgorēs Th. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10003357119
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session : March 18 - 19, 2010 Istanbul, Turkey
Zhang, Yanling (contributor) - Euro-Asia Conference on Environment and CSR: … - 2010
Persistent link: https://www.econbiz.de/10003977130
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Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Society and Tourism Management Session : March 18 - 19, 2010 Istanbul, Turkey
Zhang, Yanling (contributor) - Euro-Asia Conference on Environment and CSR: Society … - 2010
Persistent link: https://www.econbiz.de/10003981688
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Digital transformation in business (theory/practice)
Bayrak Meydanoğlu, Ela Sibel (ed.); Öztürk, Riza (ed.);  … - Conference on Digital Transformation in Business <2019, … - 2020
Persistent link: https://www.econbiz.de/10012216685