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While most user studies on mobile telecommunications focus on adoption of services, preferences in the use of data networks has hardly been studied. In this paper, we analyse data collected directly on smartphones to study preferences of users between cellular and WiFi networks. Moreover, we...
Persistent link: https://www.econbiz.de/10010395282
In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia...
Persistent link: https://www.econbiz.de/10010394563