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Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition
Persistent link: https://www.econbiz.de/10011398334
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Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398336
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Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337