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competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …
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This paper investigates whether newspapers report more favorably about advertising corporate clients than about other … firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that … advertising leads to more positive press coverage. This advertising bias in reporting is found among local and national newspapers …
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Sampling poses an interesting problem in markets with experience goods. On the one hand, free samples reveal product quality and help consumers to make informed purchase decisions (promotional effect). On the other hand, sampling may induce consumers to substitute purchases with free consumption...
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