Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality … Facebook Brand Pages in Greece -- Blockchain Applications in Tourism and Tourism Marketing: A Short Review -- Comparisons of … Cultural Tourism: A Proposal for Paleochora in Aegina, Greece -- The Role of Market Segmentation and Target Marketing …

Offers insight into trends in the global travel and tourism industry and analyzes developments in the aviation and … hospitality industry, destination management and general travel behaviour. This book is suitable for tourism professionals and … scientists as well as students analyzing global tourism trends …