Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024
Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement -- 4. Fuelling Competition across Petrol … Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion -- 5. Acquiring … Undifferentiated Competition -- 7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to …