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This collection examines cloth as a material and consumer object from early periods to the twenty-first century, across multiple oceanic sites-from Zanzibar, Muscat and Kampala to Ajanta, Srivijaya and Osaka. It moves beyond usual focuses on a single fibre (such as cotton) or place (such as...
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-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to …
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Consumption patterns can be indicative of how a consumer wants to be perceived by others. In this paper, I study markets where consumers are heterogeneous with respect to both their concerns for the quality of goods and the image associated with buying them. Consumers with a taste for quality...
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