"Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers....

Introduction -- Networks : concepts and empirics -- Games on networks -- Coordination and cooperation -- Social learning -- Social networks in labor markets -- Strategic network formation : concepts -- One-sided link formation -- Two-sided link formation -- Research collaboration among firms

Das Werk präsentiert Methoden und theoretische Perspektiven, die zum Verständnis dieser unterschiedlichen Varianten des Phänomens "Netzwerk" beitragen. Zudem liefert es Einblicke in eine Reihe vonPraxisfeldern der Netzwerk-Gesellschaft