Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff --...

This major new textbook has been specifically written for students in Development Studies. It provides a comprehensive and multi-disciplinary picture of development research over the past generation. Organised around four major themes, it is the only textbook in this field to present critically...