Strategic marketing management in Asia : case studies and lessons across industries
Year of publication: |
2017 ; First edition
|
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Other Persons: | Andaleeb, Syed S. (ed.) ; Andaleeb, Syed S. (ed.) ; Prabhu, Jaideep (preface) ; Sheth, Jagdish (contributor) ; Rangan, Kasturi (contributor) ; Mannan, Abdul (contributor) |
Publisher: |
Bingley : Emerald |
Subject: | Marketing | Strategisches Management | Strategic management | Asien | Asia |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xxxvi, 552 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
Language: | English |
Notes: | Enthält zahlreiche Beiträge |
ISBN: | 978-1-78635-746-5 ; 1-78635-746-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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