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This major new textbook has been specifically written for students in Development Studies. It provides a comprehensive and multi-disciplinary picture of development research over the past generation. Organised around four major themes, it is the only textbook in this field to present critically...
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Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff --...
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This book brings together Eastern and Western perspectives to explore human resource interventions into extending working life, including phased retirement, healthy work environments and lifelong learning. It assesses issues of implementation in differing cultural, intergenerational,...
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