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Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt : [Lehrbuch]
Heinrich, Jürgen - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10003965260
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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Einführung in die Werbelehre
Huth, Rupert; Pflaum, Dieter - 1993 - 5. Aufl.
Persistent link: https://www.econbiz.de/10000340240
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Werbelehre
Leitherer, Eugen - 1988 - 3. Aufl.
Persistent link: https://www.econbiz.de/10000087358
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing: contemporary concepts and practices
Schoell, William F.; Guiltinan, Joseph P. - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000752814
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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10000785465
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Marketing communications
Anderson, Patricia M.; Rubin, Leonard G. - 1986
Persistent link: https://www.econbiz.de/10000697546
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Marketing communications
Coulson-Thomas, Colin - 1986 - Reprint
Persistent link: https://www.econbiz.de/10000716502
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365