Werbung : eine Einführung
Günter Schweiger; Gertraud Schrattenecker
| Year of publication: |
1995 ; 4., völlig neu bearb. und erw. Aufl.
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|---|---|
| Authors: | Schweiger, Günter ; Schrattenecker, Gertraud |
| Publisher: |
Stuttgart : G. Fischer |
| Subject: | Werbung | Advertising | Theorie | Theory | Werbewirtschaft | Advertising industry |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 317 S. Ill., graph. Darst. 19 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8252-1370-1 ; 3-8252-1370-6 ; 3-437-40339-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000543162