, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A …. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug … -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace …

The challenge of health care delivery and health policy -- Organization of care -- Government and health insurance … : the policy process -- Comparative health systems -- Population health -- Public health : a transformation for the 21st … century -- Health and behavior -- Vulnerable populations : meeting the health needs of populations -- Facing health …

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease … to address the diverse range of issues and problems that are encountered in the practice of public health. Its … focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the …